How to Perform A Complete Technical SEO Audit With Rank Math Pro
Technical SEO is the foundation of any successful website’s search presence. Without a solid technical…
28th April, 2025
Search engine optimisation (SEO) is a big topic. In this category we will look at different aspects of SEO to understand why SEO is important for your website and how you can implement SEO strategies to grow your website's traffic and click throughs.
Search Engine Optimisation (SEO) is one of the most important tasks you can undertake on your website. SEO includes a number of different things you can do to help improve the visibility and performance of your web pages, including on-page SEO, technical SEO, backlink strategies, content optimisation, keyword research and competitor analysis, amongst others.
SEO is a long-term strategy, as changes can take months to be realised in the search results and the SEO work will always be ongoing as algorithms, competition and your market continues to change.
Why Is SEO Important?
SEO is important because if you want your web pages to perform well and be easily found in search results, your pages and content will need to be better, more authoritative and useful to the searcher than those of your competition. To achieve this takes hard work, time and expertise in optimising each page of your website. The higher your page comes in the search results, the more traffic you are likely to see for the search term. It therefore goes without saying that time spent optimising your website for search is a very important task.
How Quickly Will I See The Results of SEO Work?
SEO is a long-term strategy and the results of your hard work can take 3 - 6 months, or more to be reflected in search results. In some cases where there is low competition and your web page has seen significant improvement, you can sometimes see quick improvements in search rankings, but this is not usually the case.
When Do I Know If My SEO Is Complete?
SEO work is never complete! SEO should always be an ongoing task with you monitoring your website's performance and look for changes in strategy by your competitors. Search engine algorithms change regularly and this can have dramatic impact on some websites, depending upon the changes made to the algorithms. It is thus wise to keep a close eye on your website and to make SEO changes and updates when you detect any page which is underperforming.
Discover More About SEO
The posts on these pages will look at and investigate SEO and SEO strategies to help make your website perform as good as it can be.