Advertising With Google Ads
What Are Google Ads? Google Ads is the online advertising platform offered by Google. It…
2nd September, 2022
Pay-Per-Click (PPC) advertising is the branch of digital marketing which concentrates on paid advertising, whether on Google Ads, or for paid advertising on social media platforms. We will look at PPC advertising and how it can be advantageous for your business - when done well.
PPC advertising is all about advertising online to win new sales or leads. PPC advertising is the opposite strategy to SEO. SEO is all about getting exposure and visibility for your web pages for the long-term, whilst PPC advertising is all about getting an "instant" boost to your sales and leads at an acceptable cost for the business. The PPC advertising niche has changed beyond recognition over the past decade. Even a rookie could get acceptable results through Google Ads back then, whilst nowadays you need to really know what you are doing to avoid throwing advertising money away. I these posts, we look at PPC advertising and how you can use it for your advantage.
What is PPC Advertising?
PPC advertising is the niche area of digital marketing where paid online advertising is used to promote a product or service in return for leads or sales. There are a large array of platforms offering PPC advertising, with some of the best-known being Google Ads, Facebook Ads and Bing Ads.
The way in which PPC advertising works differs from platform-to-platform. For example, on Google Ads you are paying for clicks on ads based upon user queries or search intent. On most social media platforms you are usually paying by impressions (i.e. the number of people the ad is placed in front of on their feed) based upon the user's interests and behaviours. The platform you choose to advertise on will be determined by your advertising needs and goals.
Should I Be Using PPC Advertising?
The choice about using PPC advertising is down to your business's needs. PPC advertising is predominantly useful if you either need new sales or leads to keep your business going well, or if you need to keep high awareness of your brand. If your business is ticking along fine, there may be no need to advertise at all.
Which Is the Better Type of PPC Advertising - Google Ads or Social Media Ads?
There is no clear answer to which is the better type of advertising, as the choice of ad platform will depend upon the audience you want to attract to your products or services. Social media advertising can be the better route for offering certain products or local services to a defined audience. Conversely, Google Ads may be the better route for businesses which want their ads to be found for specific terms users are searching for. You will need to analyse your advertising goals before rushing into any PPC advertising campaign.
Discover More About PPC Advertising?
The posts on these pages will look at PPC advertising and discuss the pros and cons of the different methods of PPC advertising available to us.