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Why Web Design London? First Impressions Matter
Good responsive web design for your London website matters. Your website is the window through which your audience views your London-based business. A professionally designed WordPress website will encourage people to buy your products or services. Conversely poor web design, or a website which is not responsive, will see them leave your website as quickly as they arrived.
Every business in London needs a well-constructed and professional website if it wants to promote its products or services successfully. We use the WordPress content management system for all our web design in London, as it the most flexible and user-friendly platform to build your new responsive website on. Over a third of the world's websites are designed on WordPress. Cotswold Websites are specialists with WordPress web design in London and only use premium WordPress themes for our website designs. Call us to talk through your new web design project with us.
When you commission a new WordPress website from us, we will take you through the process of learning what you aim to achieve with your new website, so that the website's quality reflects the ambitions and mission of your company. This will include:
- The full scope of your web design project
- Which elements and features you want to have included in the new website
- What your ultimate goals for the website are
London Websites Should Be Designed To Convert
Irrespective of whether you need an eCommerce website, an information website, or a lead-capture website, every web page on your site must have a clear goal to help grow your business in London. Our websites are carefully and professionally optimised to meet your operational requirements.
The layout of each page will focus on bringing attention to the main goal set for that web page. This will include the text being worded to attract the attention of website visitors who are just browsing or who are visiting your site looking for something more specific. Therefore, good and logical navigation forms a key element of the web design process and is integrated into the page to help your visitors find the information they need.
Your Website Content Should Explain The Benefits Of Your London-based Business
People visit websites to get the information or goods they want. Only the best businesses prosper. By designing your website with a content management system such as WordPress, the content will be well managed, will be fully responsive and mobile-friendly. Each sentence on every page will be optimised to give the visitor authoritative information about your products and services.
Content writing is not easy to get right. If you need help in writing the content for your website, we can help you do it. Alternatively, if you provide the copy, we will help optimise it for you. Good web design in London will take content optimisation into account.
SEO Should Be Built Into Your London Website As Standard
We have always advocated that a website without SEO is as good as a car without an engine - useless! Many London web design agencies demand that their customers pay for search engine optimisation on top of the web design and build. We think this approach is wrong and harmful to clients. Therefore, Cotswold Websites ensures that for every new website in London we create for our clients in London, goes through our search engine optimisation process to give your website the best SEO from the outset.
Good SEO practice is crucial to the design of every website from the earliest stages of web development. Researching and finding potent keywords is a major part of the web design process, so much so that the chosen keywords may affect the design of the website itself. Getting the search engine optimisation as an integral part of the website design must be a priority. This search engine optimisation integration with the design of your website is something Cotswold Websites provides you as standard and is included with every new website we create for London businesses.
Mobile Friendly Web Design In London
Mobile-friendliness is absolutely vital to your professional new website. Approximately 70% of all Internet browsing is now done from a mobile device. In late 2016 Google announced that it would be ranking websites in their search engine results pages (SERPs) for mobile-first. In other words, if your web design is not mobile-friendly, your website will suffer in the search results. Being a diligent web design agency in London, you can be certain that we only design 100% mobile-friendly websites.
To add to the mobile-friendliness of our websites, we optimise the layout of different elements of each web page so that they flow best for mobile website users. This is aimed to help convert visitors into customers by providing them with the information and incentives to click through to your offerings. Good mobile-optimised web design will further help your website to be ranked better by Google, who, as we have seen, place high importance on mobile-friendly websites.
How Does Our Web Design Process Work?
Stage 1: Specification and Research
Right from the start of the web design project in London, we will discuss with you:
- The functionality requirements
- Other websites whose design is inspiring to you
- How you want your website mapped out
- The goals you have for your website
- The keywords you want the website to rank for
Stage 2: Your Homepage Design
Stage 3: Other Web Pages
Stage 4: Integration of Additional Functionality
Stage 5: Go Live!
How Much Does Web Design In London Cost?
One of the most common questions we are asked is, "how much does responsive web design in London cost?" It is a great question, but one which can only be answered accurately with a good idea of what you want from your website. The pricing of all the professional websites that Cotswold Websites create is dependent upon the specifications of the web design work you want. We will take into account:
- The size of the website (number of pages and/or products for an eCommerce website)
- Any advanced features you want to take advantage of
- How much text we will need to provide
- Whether you provide images optimised for web design, or not
- If you need logos and other branding designed
- Whether it is to be an eCommerce website or a membership website
- Other functionality you specify
Once the full specification of the London web design project has been agreed, we will quote you the price for your new website. Our prices are fixed with no hidden fees, so long as there are no changes to the specification once work has started. Changes to the web design specification will usually mean new pricing needs to be agreed, as the changes may mean significant knock-on effects to the planned web design.
Click the button below and tell us about the new bespoke website you want. We will get in contact with you for a FREE consultation to give you an accurate estimate of how much your website will cost.
How Do I Know If I Need A New Website?
Low Conversion Rates
High Bounce Rates
WordPress Training In London
WordPress is the website platform of choice for many business throughout the world, and will be ideal for your business. WordPress can be used to build highly complex websites, or very basic ones. A good web designer, such as Cotswold Websites, will create a great website for you.
However, what do you do when you want to add a new post, or make minor alterations to your website? You can either pay your web designer to do this for you, or your own staff can make the changes.
We offer WordPress training courses in London for both groups and individuals. The WordPress training courses are designed to teach you or your staff all of the tasks necessary to be able to manage the day-to-day running of your WordPress website.
- Beginners - absolute beginners with no experience of WordPress will benefit from our WordPress For Beginners training course where they will learn all the basics of WordPress and how to use the theme we use to build all our websites.
- Advanced - people with a basic working knowledge of WordPress can be taken to the next level with our Advanced WordPress training course, by learning advanced techniques and skills needed to build and make substantial changes to the website.
Our WordPress training courses can be held in your London offices, or in a third party location in London or online via Zoom, Skype or Microsoft Teams. Please contact us to find out more about what WordPress training can do for you.
Internet Marketing Services We Offer In London
Cotswold Websites are regularly in London and provide web design services to local businesses in London and the surrounding area. We pride ourselves on the personal touch we offer our clients, ensuring that every new website we design, or SEO campaign we run, meets the exacting standards that the client demands.
- Web design - creating new websites, or re-modelling existing ones to help London businesses succeed in the online marketplace
- Website maintenance - supporting your business by keeping your website safe, secure and up-to-date
- SEO - search engine optimisation to help your web pages rank as highly as possible in organic search results
- Social media marketing - helping you to promote and market your business through social media channels by managing your social media campaigns for you
- PPC Marketing - Running your Google Ad or social media advertising campaigns for you
- Internet marketing - supporting your business with its e-mail marketing, video marketing and promotion through the Internet
Frequently Asked Questions About Web Design
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