Premium Bespoke Web Design
First Impressions Matter
Your website is the window through which your audience views your organisation. A well-designed website will encourage people to buy your products or services. Conversely poor web design will see them leave your website as quickly as they arrived.
Every business needs a well-constructed and high quality website if it wants to promote its products or services successfully. We highly recommend the WordPress content management system as the most flexible and user-friendly platform to build your new website on. Cotswold Websites are specialists with WordPress web design and development.
We take you through the process of learning what you aim to achieve with your new website, so that its quality reflects the quality and mission of your company. This will include the scope of your project, what elements and features you want to have included, and what your goals for the website are. However, you may have no real direction at this point in time - let us guide you with website design ideas which are proven to work.
Websites Should Be Designed To Convert
Irrespective of whether your website is for eCommerce, information, or capturing leads, every web page must have a clear goal, if you want to grow your business. We build all our websites to give your visitors simple and clear information about what the web page is about.
The layout of each page will focus on bringing attention to the main goal set for that web page. This will include the text being worded to attract the attention of website visitors who are just browsing or who are visiting your site looking for something more specific. Therefore, good and logical navigation is designed into the page to help your visitors find the information they need.
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Website Content Should Explain The Benefits Of Your Business
People visit websites to get the information or goods they want. Only the best businesses prosper. Ideally your website will be using a respected content management system such as WordPress, so that content is well managed. Each sentence on every page should be optimised to lead the visitor to believe that you are the best choice for your customers and that they should buy from you or use you as the experts.
Content writing is not easy to get right. If you need help in writing the content for your website, we can help you do it. Alternatively, if you provide the copy, we will help optimise it for you.
SEO Should Be Built Into Your Website As Standard
We have always advocated that a website without SEO is as good as a car without an engine - useless! Many website development companies demand that their customers pay for search engine optimisation on top of the website design and build. We think this approach is wrong and harmful to clients. Therefore, Cotswold Websites ensures that every new website we create goes through our search engine optimisation process to give your website the best SEO from the outset.
Good SEO practice is crucial to the design of every website from the earliest stages of web development. Researching and finding good keywords is a major part of the web design process, so much so that the chosen keywords may affect the design of the website itself. Getting the search engine optimisation as an integral part of the website design must be priority. This search engine optimisation integration with the design of your website is something Cotswold Websites gives you as standard and is included with every new website we create.
Mobile-friendliness is absolutely vital to your brand new website. Depending upon your business, you will probably find that the majority of your website visitors use their smart phone or tablet to view your website. Being a diligent website design company, you can be certain that we only design 100% mobile-friendly websites.
To add to the mobile-friendliness of our websites, we optimise the layout of different elements of each web page so that they flow best for mobile website users. This in turn is aimed to help convert visitors into customers by providing them with the information and incentives to click through to your offerings. Good mobile-optimised layout will also help your website be ranked better by Google, who place high importance on mobile-friendly websites.
OUR WEB DESIGN AND CREATION PROCESS
We translate your vision into Internet reality.
Our goal is to make the creation of your new website a pleasure for you and taking the strain from your shoulders. You may have experienced the "industry standard" where the web design process can leave you feeling stranded, lost and with no idea of what you are going to receive and when! We take you through a clear process where you can be as much or as little involved as you want to be, but with each stage being clear to you.
Stage 1: Specification and Research
Right from the start of the web design project, we will discuss with you:
- The functionality requirements
- Other websites whose design is inspiring to you
- How you want your website mapped out
- The goals you have for your website
- The keywords you want the website to rank for
Stage 2: Your Homepage Design
Once the web design specification has been agreed and signed-off, we start to work on the homepage. The homepage will determine the layout and styling of the rest of the website and so is an important page to get right first time. Working closely with you, we will design and build all the crucial elements, such as the colours, fonts, menus, picture sizes and styles, which will be used across the whole website. With these website elements agreed early on, the development of the rest of the website can be much quicker than otherwise. If you choose to, you will be able to view the homepage online at all stages of design, enabling you to make comments about the website's design.
Stage 3: Other Web Pages
When we are both happy that the design of the homepage is good, we move on to the rest of the pages on your website. As with the homepage, you will be able to view the pages as they are being designed so changes can be made along the way until you have the look and feel that you want to achieve.
Stage 4: Integration of Additional Functionality
Once the web design is complete and the new website is almost ready to go live, we will start to build in the the last nuts and bolts of your new content management website. These include the integration of Google Maps, Google reCaptcha to keep your email forms safe and Google Analytics to keep track of the website's performance. These tasks will require access to your Google account to enable the integration of these web services. At this stage, if it has not already been done during the homepage design, all of your social media account links will be added to your bespoke website.
Stage 5: Go Live!
Go live is the point at which you have signed-off the web development and are happy for it to be shown to the world and start working for you to grow your business. We will submit your website to Google for them to index it and therefore rank your website in their search results. We will also check that there are no bad or incorrect links in the website so Google and other search engines are able to index your new website correctly. From here on, we highly recommend that you start you social media marketing campaigns to promote the website and drive traffic to it.
HOW MUCH DOES A NEW WEBSITE COST?
One of the most common questions we are asked is, "how much does a new website cost?" It is a great question, but one which can only be answered accurately with a good idea of what you want from your website. The pricing of all websites that Cotswold Websites create is dependent upon the specifications of the website you want designed. We will take into account:
- The size of the website (number of pages)
- Any advanced features you want to take advantage of
- How much text we will need to provide
- Whether you provide images size-optimised or not
- If you need logos and other branding designed
- Other functionality you specify
Once the full specification of your website has been agreed, we will give you the price for your new website. Our prices are fixed with no hidden fees, so long as there are no changes to the specification once work has started. Changes to the specification will usually mean new pricing needs to be agreed, as the changes may mean significant knock-on effects to the planned design.
Click the button below and tell us about the new website you want. We will get in contact with you with a FREE consultation to give you an accurate estimate of how much your website will cost.
Click the button and tell us about the new website you want. We will get in contact with you with a FREE consultation to give you an accurate estimate of the website cost.
HOW DO I KNOW IF I NEED A NEW WEBSITE?
If your website is not mobile-friendly you definitely need a new website. Since 2014 Google have been prioritising websites which are mobile-friendly over those which are not. A website which is not mobile-friendly will be a turn-off for your customers and will not rank well for you. The layout of a mobile-friendly website’s content will change to suit a mobile device’s screen size and shape automatically.
Are you embarrassed about the state of your website? Does your website give your customers a good impression of your business? If you cannot answer yes to both questions then you need a new website. Websites are integral to a successful business and will often be the first impression a potential customer gets of your business. Don’t let your website put them off.
Low Conversion Rates
Are you finding that you are getting very few new customers coming through your website? The levels of traffic to your website may be very low or your visitors are not clicking through to contact you or buy from you. Google Analytics will give you an idea of this. It may be that your website is poorly designed and that you need to go back to the drawing board and have a new website created for you.
High Bounce Rates
High bounce rates are an indicator that visitors to your website are not impressed with what they are seeing. A high bounce rate means that your visitors are leaving the website without browsing to a second page. Reasons for this can vary, but usually include at least one of the following: the website is not mobile-friendly, it loads slowly, the layout is ugly, or your website’s content is unclear and confusing.