WordPress Web Design

WordPress Web Design

Premium Responsive Web Design

Why Use WordPress Web Design? First Impressions Matter

Good responsive web design matters. Your website is the window through which your audience views your organisation. A professionally designed WordPress website will encourage people to buy your products or services. Conversely poor web design, or a website which is not responsive, will see them leave your website as quickly as they arrived.

Every business needs a well-constructed and professional website if it wants to promote its products or services successfully. We use the WordPress content management system for all our web design, as it the most flexible and user-friendly platform to build your new responsive website on. Over a third of the world's websites are designed on WordPress. Cotswold Websites are specialists with WordPress web design and development and only use premium WordPress themes for our website designs. Call us to talk through your new web design project with us.

When you commission a new WordPress website from us, we will take you through the process of learning what you aim to achieve with your new website, so that the website's quality reflects the ambitions and mission of your company. This will include:

  • The full scope of your web design project
  • Which elements and features you want to have included in the new website
  • What your ultimate goals for the website are
However, at this point in time, you may not yet have any firm direction for your web design project - let us help guide you with website design ideas which are proven to work.
Need A New Website? Let Us Know Your Needs

Websites Should Be Designed To Convert

Irrespective of whether you need an eCommerce website, an information website, or a lead-capture website, every web page on your site must have a clear goal to help grow your business. Our websites are carefully and professionally optimised to meet your operational requirements.

The layout of each page will focus on bringing attention to the main goal set for that web page. This will include the text being worded to attract the attention of website visitors who are just browsing or who are visiting your site looking for something more specific. Therefore, good and logical navigation forms a key element of the web design process and is integrated into the page to help your visitors find the information they need.

Your Website Content Should Explain The Benefits Of Your Business

People visit websites to get the information or goods they want. Only the best businesses prosper. By designing your website with a content management system such as WordPress, the content will be well managed, will be fully responsive and mobile-friendly. Each sentence on every page will be optimised to give the visitor authoritative information about your products and services.

Content writing is not easy to get right. If you need help in writing the content for your website, we can help you do it. Alternatively, if you provide the copy, we will help optimise it for you. Good web design will take content optimisation into account.

SEO Should Be Built Into Your Website As Standard

SEO Gloucestershire

We have always advocated that a website without SEO is as good as a car without an engine - useless! Many web design agencies demand that their customers pay for search engine optimisation on top of the web design and build. We think this approach is wrong and harmful to clients. Therefore, Cotswold Websites ensures that every new website we create for our clients in Gloucestershire, Bristol, Wiltshire and beyond, goes through our search engine optimisation process to give your website the best SEO from the outset.

Good SEO practice is crucial to the design of every website from the earliest stages of web development. Researching and finding potent keywords is a major part of the web design process, so much so that the chosen keywords may affect the design of the website itself. Getting the search engine optimisation as an integral part of the website design must be a priority. This search engine optimisation integration with the design of your website is something Cotswold Websites provides you as standard and is included with every new website we create.

Mobile Friendly Web Design

Cotswold Websites - Responsive Web Design In Gloucestershire
Responsive Web Design Ensures Your Website Is Mobile-Friendly

Mobile-friendliness is absolutely vital to your professional new website. Approximately 70% of all Internet browsing is now done from a mobile device. In late 2016 Google announced that it would be ranking websites in their search engine results pages (SERPs) for mobile-first. In other words, if your web design is not mobile-friendly, your website will suffer in the search results. Being a diligent web design agency, in Gloucestershire, you can be certain that we only design 100% mobile-friendly websites.

To add to the mobile-friendliness of our websites, we optimise the layout of different elements of each web page so that they flow best for mobile website users. This is aimed to help convert visitors into customers by providing them with the information and incentives to click through to your offerings. Good mobile-optimised web design will further help your website to be ranked better by Google, who, as we have seen, place high importance on mobile-friendly websites.

How Does Our Web Design Process Work?

We Translate Your Vision Into Internet Reality
As a Gloucestershire web design agency, our goal is to make the creation of your new responsive website a pleasure for you and to take the strain from your shoulders. You may have experienced the "industry standard" where the web design process can leave you feeling stranded, lost and with no idea of what you are going to receive and when! We take you through a clear process where you can be as much or as little involved as you want to be, but with each stage being clear to you.

Stage 1: Specification and Research

Right from the start of the web design project, we will discuss with you:

  • The functionality requirements
  • Other websites whose design is inspiring to you
  • How you want your website mapped out
  • The goals you have for your website
  • The keywords you want the website to rank for

Stage 2: Your Homepage Design

Once the web design specification has been agreed and signed-off, we start to work on the homepage. The homepage will determine the layout and styling of the rest of the website and so is an important page to get right first time. Working closely with you, we will design and build all the crucial elements of your website, such as the colours, fonts, menus, picture sizes and styles, which will be used across the whole website. With these website elements agreed early on, the development of the rest of the website can be much quicker than otherwise. If you choose to, you will be able to view the homepage online at all stages of design, enabling you to make comments about the website's design.

Stage 3: Other Web Pages

When we are both happy that the design of the homepage is good, we move on to the rest of the pages on your website. As with the homepage, you will be able to view the pages as they are being designed so changes can be made along the way, until you have the look and feel that you want to achieve. It is during this stage that we will test each web page for its mobile-friendliness. If necessary, alternative layouts will be created to suit the smaller screen sizes. This tends to be the case when full-screen parallax images are used for display on larger screens.

Stage 4: Integration of Additional Functionality

Once the web design is complete and the new website is almost ready to go live, we will start to build in the the last nuts and bolts of your new content management website. These include the integration of Google Maps, Google reCaptcha to keep your email forms safe and Google Analytics to keep track of the website's performance. These tasks will require access to your Google account to enable the integration of these web services. At this stage, if it has not already been done during the homepage design, all of your social media account links will be added to your bespoke website.

Stage 5: Go Live!

Go live is the point at which you have signed-off the web design and are happy for it to be shown to the world! this is where it starts working for you to help grow your business. We will submit your website to Google's Search Console for them to index it and therefore rank your website in their search results. We will also check that there are no bad or incorrect links in the website so Google and other search engines are able to index your new website correctly. From here on, we highly recommend that you start your social media marketing campaigns to promote the website and drive traffic to it.

How Much Does A New Website Cost?

One of the most common questions we are asked is, "how much does a new responsive website cost?" It is a great question, but one which can only be answered accurately with a good idea of what you want from your website. The pricing of all the professional websites that Cotswold Websites create is dependent upon the specifications of the web design work you want. We will take into account:

  • The size of the website (number of pages and/or products for an eCommerce website)
  • Any advanced features you want to take advantage of
  • How much text we will need to provide
  • Whether you provide images optimised for web design, or not
  • If you need logos and other branding designed
  • Whether it is to be an eCommerce website or a membership website
  • Other functionality you specify

Once the full specification of your website has been agreed, we will quote you the price for your new website. Our prices are fixed with no hidden fees, so long as there are no changes to the specification once work has started. Changes to the web design specification will usually mean new pricing needs to be agreed, as the changes may mean significant knock-on effects to the planned web design.

Click the button below and tell us about the new bespoke website you want. We will get in contact with you for a FREE consultation to give you an accurate estimate of how much your website will cost.

How Do I Know If I Need A New Website?

Not Mobile-Friendly

If your website is not mobile-friendly you definitely need a new website. Google have been prioritising mobile-friendly web design over those which are not responsive, for some time now. A non mobile-friendly website will be a turn-off for your customers and will not rank well for you. The layout of a mobile-friendly website's content will change to suit a mobile device's screen size and shape automatically.


Are you embarrassed about the state of your website and its design? Does your website give your customers a good impression of your business? If you cannot answer yes to both questions then you need a new website. Professional websites are integral to a successful business and will often be the first impression a potential customer gets of your business. Don't let your website put them off.

Low Conversion Rates

Are you finding that you are getting very few new customers coming through your website? The website's traffic may be very low or your visitors are not clicking through to contact you or buy from your website. Google Analytics will give you an idea of this. It may be that your web design is poorly executed and that you need to go back to the drawing board to have a new professional website created for you.

High Bounce Rates

High bounce rates are an indicator that visitors to your website are not impressed with what they are seeing. A high bounce rate means that your visitors are leaving the website without browsing to a second page. Reasons for this can vary, but usually include at least one of the following: it is not a mobile-friendly website, it loads slowly, the layout is ugly, or your website's content is unclear and confusing.

Frequently Asked Questions About Web Design

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