Online Digital Marketing Training Courses

Where to begin?! The primary aim of Digital Marketing is to bring new customers or qualified leads to your website, app or sales platform. Your aim is to provide your audience with a happy, simple and interesting experience so that they end up converting to customers.

Different Digital Marketing strategies can be employed in unison to give your audience a cohesive and effective message about your business and its offerings.

One of the big benefits of Digital Marketing is that it is flexible. With traditional advertising you submit you ad and you that ad is all you have to offer your audience. It needs to be good! With Digital Marketing you can run many, many ads all at the same time. This will allow you to analyse which ads are effective and value for money and which are not working. Ads can be switched off or tweaked as required throughout the campaign.

Being digital, Digital Marketing campaigns are trackable in a way that traditional media campaigns are not. A further benefit so this is that remarketing strategies can be employed to build upon your main advertising campaigns.

Digital marketing is easy to get started with, but is harder to get right without wasting money. Different techniques are better suited to individual audiences. For example, if you are looking to market financial products, you are not likely to have much success using TikTok or Instagram. However, Facebook or LinkedIn may be much more suitable platforms, as they tend to have users who are more likely to be interested in financial products - so long as your marketing campaign is properly targeted.

The type of marketing campaign you start will also depend upon your business goals. Are you looking for sales, qualified leads for your sales team, brand awareness,.....? Whatever your chosen marketing platforms, your campaigns need to target the right audience in the right way.

Key to digital marketing is not to stretch yourself too far. Unless you have the time or manpower to manage different platforms, we suggest you limit yourself to just one, maybe two platforms, initially.

There are many different tactics you can use in Digital Marketing. These are some of the ones we recommend you start with:

SEO: Optimise the content on your web pages. SEO is a long-term tactic to try and rank better than your competitors for search terms (keywords) in the search results. The better and more relevant your content, the better your chances of ranking higher in the results. Don's expect overnight success with SEO - real results take at least 3-6 months to filter through. However, SEO is a vital tactic to get right. It is also a tactic, which goes way beyond just on-page optimisation!

Content Marketing:  Content marketing is all about providing excellent and authoritative content to your visitors. Content marketing and SEO work closely together. A good example of content marketing is regular blogging on key topics for your business, or building up a knowledgebase which becomes the go-to place for anyone wanting free information about a subject.

PPC Marketing: PPC Marketing is otherwise known as Search Engine Marketing (SEM) and is effectively online advertising. This is a tactic to get quick traffic to your website by paying for it. It is the opposite of SEO.

UX: How often do you visit a website and leave again quickly, because its design is awful and gives you no sense of trust in the business? Well, that is what UX is all about. UX, User Experience, is about looking at your website and discovering what can be done better in a more pleasing and effective way for your visitors.

Research: Work on a website is never finished. Always research new trends, strategies and techniques. Understand what your audience is looking for in an ever changing marketplace. Research will help you keep to the cutting edge of your sector.

This is a big question. It all depends upon what your business needs and own competences are.

Without question, every business owner or website manager should be using Google Search Console, Google Analytics and Google Tag Manager to gather the statistics about their website.

Google Search Console allows your website to pass on basic information about your website directly to Google. This will include things like sitemaps, how robots should handle your website and which pages you wish to have indexed, or not.

Google Analytics allows you a vast array of statistics about the performance of your website. At its most basic, you can see the number of visitors to the website.

Google Tag Manager sits between your website and Google Analytics and allows you to configure it to receive statistics beyond what google Analytics alone can provide. For example, how far through a video a visitor has watched, how far down a page the visitor scrolls before leaving the website, and much more.

If you are delving into competitor research, keyword research, backlinks and so on, the tools like SEMRush or SE Ranking will help you. However, these are tools used by professional digital marketers, so may not be to everyone's taste!