Search Engine Optimisation (SEO)
Search Engine Optimisation, otherwise known as SEO, is possibly the most important aspect of your website. It is unseen to the viewer of your site, but is the magic, which will bring your website to the world - if the SEO is done well.
What Is SEO
SEO is often referred to as organic search; in other words through good SEO the pages are found naturally by the viewer searching for a specific keyword and receiving the result, which is your webpage. The opposite to SEO is Pay Per Click (PPC), where you pay to have your webpage appear in the advertisement section of the search results.
Search Engine Optimisation is a wide-ranging science - sometimes refered to as a "black art"! It is not just the optimisation of a page using keywords, but also encompasses images, videos, social media, backlinks to authoritative websites elsewhere and other objects on each of your webpages. To optimise a page well takes much time, thought, research and effort to get right. This is where you can trust Cotswold Websites to help you. Your website, and therefore business, will see the benefits of our specialism in SEO and will help you bring your website to the top of the Google rankings for specific keywords.
What Are Keywords?
Keywords are either individual words or phrases which you want your webpage to rank for when dealing with search engine optimisation.
Taking the time to choose good keywords is one of the most important things you can do to make sure your webpages consistently rank highly in Google and other search engines.
There are a wide variety of tools available to help evaluate which are good or bad keywords. A good starting point is Google’s Keyword Tool and Google Trends. Using these two online tools, you enter your chosen keywords and will be able to see how they are likely to rank and with what competition. You will also be able to get a list of other suggested keywords, which may be preferable to the one you initially tried out.
Peppering the keywords naturally through the web page, the search engines will pick up the patterns and rank your web page accordingly.
Keywords are not the only type of optimisation needed for an excellent web page. Images, videos and all sorts of other elements on your webpage should also be optimized.
For images and video, giving the file a descriptive name, using your keywords in the title and alt descriptions, will help the page rank higher, as Google catalogues images and videos as much as the webpage itself. Therefore, if the images and videos compliment the text, the search engine algorithms will give a better score and thus ranking.
Getting backlinks to your site from authoritative websites is also important to improving your ranking. Therefore having a link from another website, which is a known authority in its field, to your webpage will denote to Google that your webpage is therefore likely to be an “approved” resource, which is competent in its field. Once again, this will add to your page’s score and help increase its ranking.
Cotswold Websites and SEO
SEO is fundamental to any website. You will therefore automatically receive the optimisation of every page in that website as standard, included in the quoted price - most web design agencies charge extra for this service.
If you have an existing website which needs search engine optimising, rather than needing a new website, Cotswold Websites will provide you with the SEO services to boost your search rankings in the major search engines. This will help the promotion and sale of your products and services. Contact us for more information as to how you can benefit from our search engine optimisation expertise.