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Why Web Design Bath? First Impressions Matter
Good responsive web design for your Bath website matters. Your website is the window through which your audience views your Bath-based business. A professionally designed WordPress website will encourage people to buy your products or services. Conversely poor web design, or a website which is not responsive, will see them leave your website as quickly as they arrived.
Every business in Bath needs a well-constructed and professional website if it wants to promote its products or services successfully. We use the WordPress content management system for all our web design in Bath, as it the most flexible and user-friendly platform to build your new responsive website on. Over a third of the world's websites are designed on WordPress. Cotswold Websites are specialists with WordPress web design in Bath and only use premium WordPress themes for our website designs. Call us to talk through your new web design project with us.
When you commission a new WordPress website from us, we will take you through the process of learning what you aim to achieve with your new website, so that the website's quality reflects the ambitions and mission of your company. This will include:
- The full scope of your web design project
- Which elements and features you want to have included in the new website
- What your ultimate goals for the website are
Bath Websites Should Be Designed To Convert
Irrespective of whether you need an eCommerce website, an information website, or a lead-capture website, every web page on your site must have a clear goal to help grow your business in Bath. Our websites are carefully and professionally optimised to meet your operational requirements.
The layout of each page will focus on bringing attention to the main goal set for that web page. This will include the text being worded to attract the attention of website visitors who are just browsing or who are visiting your site looking for something more specific. Therefore, good and logical navigation forms a key element of the web design process and is integrated into the page to help your visitors find the information they need.
Your Website Content Should Explain The Benefits Of Your Bath-based Business
People visit websites to get the information or goods they want. Only the best businesses prosper. By designing your website with a content management system such as WordPress, the content will be well managed, will be fully responsive and mobile-friendly. Each sentence on every page will be optimised to give the visitor authoritative information about your products and services.
Content writing is not easy to get right. If you need help in writing the content for your website, we can help you do it. Alternatively, if you provide the copy, we will help optimise it for you. Good web design in Bath will take content optimisation into account.
SEO Should Be Built Into Your Bath Website As Standard
We have always advocated that a website without SEO is as good as a car without an engine - useless! Many Bath web design agencies demand that their customers pay for search engine optimisation on top of the web design and build. We think this approach is wrong and harmful to clients. Therefore, Cotswold Websites ensures that for every new website in Bath we create for our clients in Bath, goes through our search engine optimisation process to give your website the best SEO from the outset.
Good SEO practice is crucial to the design of every website from the earliest stages of web development. Researching and finding potent keywords is a major part of the web design process, so much so that the chosen keywords may affect the design of the website itself. Getting the search engine optimisation as an integral part of the website design must be a priority. This search engine optimisation integration with the design of your website is something Cotswold Websites provides you as standard and is included with every new website we create for Bath businesses.
Mobile Friendly Web Design In Bath
Mobile-friendliness is absolutely vital to your professional new website. Approximately 70% of all Internet browsing is now done from a mobile device. In late 2016 Google announced that it would be ranking websites in their search engine results pages (SERPs) for mobile-first. In other words, if your web design is not mobile-friendly, your website will suffer in the search results. Being a diligent web design agency in Bath, you can be certain that we only design 100% mobile-friendly websites.
To add to the mobile-friendliness of our websites, we optimise the layout of different elements of each web page so that they flow best for mobile website users. This is aimed to help convert visitors into customers by providing them with the information and incentives to click through to your offerings. Good mobile-optimised web design will further help your website to be ranked better by Google, who, as we have seen, place high importance on mobile-friendly websites.
How Does Our Web Design Process Work?
Stage 1: Specification and Research
Right from the start of the web design project in Bath, we will discuss with you:
- The functionality requirements
- Other websites whose design is inspiring to you
- How you want your website mapped out
- The goals you have for your website
- The keywords you want the website to rank for
Stage 2: Your Homepage Design
Stage 3: Other Web Pages
When we are both happy that the design of the homepage is good, we move on to the rest of the pages on your website. As with the homepage, you will be able to view the pages as they are being designed so changes can be made along the way, until you have the look and feel that you want to achieve. It is during this stage that we will test each web page for its mobile-friendliness. If necessary, alternative layouts will be created to suit the smaller screen sizes. This tends to be the case when full-screen parallax images are used for display on larger screens.
Stage 4: Integration of Additional Functionality
Stage 5: Go Live!
How Much Does Web Design In Bath Cost?
One of the most common questions we are asked is, "how much does responsive web design in Bath cost?" It is a great question, but one which can only be answered accurately with a good idea of what you want from your website. The pricing of all the professional websites that Cotswold Websites create is dependent upon the specifications of the web design work you want. We will take into account:
- The size of the website (number of pages and/or products for an eCommerce website)
- Any advanced features you want to take advantage of
- How much text we will need to provide
- Whether you provide images optimised for web design, or not
- If you need logos and other branding designed
- Whether it is to be an eCommerce website or a membership website
- Other functionality you specify
Once the full specification of the Bath web design project has been agreed, we will quote you the price for your new website. Our prices are fixed with no hidden fees, so long as there are no changes to the specification once work has started. Changes to the web design specification will usually mean new pricing needs to be agreed, as the changes may mean significant knock-on effects to the planned web design.
Click the button below and tell us about the new bespoke website you want. We will get in contact with you for a FREE consultation to give you an accurate estimate of how much your website will cost.
How Do I Know If I Need A New Website?
Low Conversion Rates
High Bounce Rates
WordPress Training In Bath
WordPress is the website platform of choice for many business throughout the world, and will be ideal for your business. WordPress can be used to build highly complex websites, or very basic ones. A good web designer, such as Cotswold Websites, will create a great website for you.
However, what do you do when you want to add a new post, or make minor alterations to your website? You can either pay your web designer to do this for you, or your own staff can make the changes.
We offer WordPress training courses in Bath for both groups and individuals. The WordPress training courses are designed to teach you or your staff all of the tasks necessary to be able to manage the day-to-day running of your WordPress website.
- Beginners - absolute beginners with no experience of WordPress will benefit from our WordPress For Beginners training course where they will learn all the basics of WordPress and how to use the theme we use to build all our websites.
- Advanced - people with a basic working knowledge of WordPress can be taken to the next level with our Advanced WordPress training course, by learning advanced techniques and skills needed to build and make substantial changes to the website.
Our WordPress training courses can be held in your Bath offices, or in a third party location in Bath or online via Zoom, Skype or Microsoft Teams. Please contact us to find out more about what WordPress training can do for you.
Internet Marketing Services We Offer In Bath
Cotswold Websites are located close to Bath and provide web design services to local businesses in Bath and the surrounding area. We pride ourselves on the personal touch we offer our clients, ensuring that every new website we design, or SEO campaign we run, meets the exacting standards that the client demands.
- Web design - creating new websites, or re-modelling existing ones to help Bath businesses succeed in the online marketplace
- Website maintenance - supporting your business by keeping your website safe, secure and up-to-date
- SEO - search engine optimisation to help your web pages rank as highly as possible in organic search results
- Social media marketing - helping you to promote and market your business through social media channels by managing your social media campaigns for you
- PPC Marketing - Running your Google Ad or social media advertising campaigns for you
- Internet marketing - supporting your business with its e-mail marketing, video marketing and promotion through the Internet
Frequently Asked Questions About Web Design
Bath is one of England's most beautiful and historic cities, as well as being one of its oldest.
Bath is to be found in the Avon valley at the southern-most tip of the Cotswold Hills. Bath became an important place during the Roman occupation of Britain. From AD 60 and over the following 300 years they built the famous baths, along with temples and other infrastructure of a wealthy Roman town.
The Bath we know today predominantly took shape during the late-Stuart period and the Georgian era in response to the ever increasing numbers of people travelling to Bath to take the waters. The Georgians made Bath and its spas fashionable, with many of the aristocracy and greatest names of the day spending time in the city. A lot of the buildings reflect the status of the visitors. Architectural highlights include the magnificent Royal Crescent, Lansdown Crescent, the Circus, Bath Abbey and Pulteney Bridge. Bath is a city which is a joy to visit and to immerse oneself in its history.
As well as being an important tourism destination for both international and British tourists, creating many jobs in the process, Bath is home to a burgeoning software, publishing and service sector. Other important sectors include education and healthcare in the form of two universities and a number of colleges, and the National Health Service.
With Bath having such a diverse local economy, Cotswold Websites aims to help provide web design excellence and Internet marketing expertise to businesses and organisations of all sectors and sizes throughout Bath. Please contact us to find out more about how we can help your business.
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