Cotswold Websites are specialists in Internet Marketing. We are able to provide you with a full-spectrum Internet Marketing service to help you boost your online presence and grow your business.
Having trained to CPD-accredited Diploma level with the UK’s leading Internet Marketer, Simon Coulson and his Internet Business School, you can be assured that we work to the highest levels and have continuous ongoing training in the latest trends and best-practices in the Internet Marketing world.
What Is Internet Marketing?
Internet Marketing is also known as Digital Marketing or Online Marketing. It is the method and process of promoting your brand, product or services to your targeted audience across the Internet.
Internet Marketing encompasses both the creative and the technical to achieve the desired results; design, advertisements, harnessing the power of Social Media, online selling and the continuous development of the website and marketing techniques to keep you one step ahead of your competition.
Internet Marketing is such a vast, catch-all topic that it is often broken down into smaller niche areas. In your Internet Marketing campaigns you will most likely use more than one of these niche areas to achieve a successful marketing campaign. These may include some of the following.
Affiliate Marketing is the niche where you have a website through which you sell other people’s products or services in return for a percentage of the sale.
The product owner will provide you with a unique URL (hyperlink), which you will embed as the link from your site to their product. This URL will identify you as the affiliate marketer to the product owner, so that if the customer uses this link then all sales will be seen as coming from you as the source of the customer. Commissions will then be calculated and paid to you at the contractually-defined period. Commissions can be as much as 50% or more of the value of the sale and often apply to any future sales as well.
Affiliate Marketing will normally encompass other niches such as E-mail Marketing, as the Affiliate Marketer’s key resource is building up a mailing list.
E-mail Marketing is, as the name suggests, the method of marketing a product or service through the use of targeted e-mail campaigns.
If you see a short form anywhere on a webpage, suggesting you sign-up for a newsletter or to receive a free gift, you will invariably be signing up to an E-mail Marketer’s mailing list. If done correctly, the E-mail Marketer will ensure that you receive an opt-in e-mail to make sure you genuinely want to receive the information. Each e-mail will also provide an unsubscribe link so you can unsubscribe at any time.
Tools such as MailChimp, Aweber and ClickFunnels are examples of the mailing software, which will be integrated as a form into your website.
The E-mail Marketer’s main priority is to build up a mailing list, to have as many people as possible, sign up to receive e-mails about a product, service or area, they have expressed an interest in hearing more about.
PPC Marketing is the abbreviation for Pay-Per-Click Marketing. This is the opposite to SEO, or Search Engine Optimization.
PPC Marketing is where you buy advertising space, for example with Google or other search engines. In Google you will see listings at the start and end of each page of results which have the word “Ad” next to them. These are paid for advertisements.
To run a PPC campaign you will need to carefully research the keywords you choose for the campaign. There are various tools to help you with keyword research, not least Google’s own Google Keyword Tool, Google Trends, and other tools like Market Samurai. Your aim is to find keywords which are not too competitive, but have strong search results. Once you have chosen your keywords, you will go through an effective bidding process where you choose the price you are prepared to pay for each click on your advertisement. Google will suggest a price likely to get you to the top of the rankings. PPC Marketing can be a costly way promote your product or service, so it is important to keep a close eye on the progress of your campaign to ensure you are getting the click through and conversion rates you need to make the PPC Marketing campaign profitable.
Social Media Marketing
Social Media Marketing crosses-over with PPC Marketing in many ways. Buying paid advertising with Facebook, Twitter, Instagram and the many other platforms is done is the same way as it is for PPC Marketing with Google. The main difference is that Social Media advertising can be so much more powerful, because you are able to target demographics, age groups and specific interests easier.
Facebook’s “Like” button is an Internet Marketer’s best friend. Once a Facebook user has stated they “like” something, they have publicly declared an interest in a topic, product and category. For example, if you are a country clothing business selling riding boots and clothing, this allows you to target your social media campaign to something as specific as a female in the age group 20-35, who “likes” horses, who “likes” a pair of riding boots or jacket she has seen on a friend’s wall, and thus have a far greater chance of converting a click to a sale.
Going beyond this, a regular newsfeed to your followers, the number of whom will have grown through the PPC advertising campaign, allows you to keep your brand and products in front of an audience known to like and want your offerings. This can only be good for driving new sales.
Video Marketing is one of the most important of all Internet Marketing strategies. There are still many people unaware of the size and growth of the video market.
Did you know that the second largest search engine out there, after Google, is YouTube? Did you also know that YouTube is also owned by Google? the integration between the two is therefore phenomenal and using videos to market your brand or product or service is a no-brainer.
Videos can be SEO’d as much as any standard website. Therefore, if your SEO strategy is well planned, you can be consistently hitting the top rankings in Google for webpages, video, images and products (if you have an online shop). In other words you could “own” the first page of Google if things are done right.
Your videos will sit on YouTube and probably also Vimeo. By embedding them into your webpages you are telling the search engines and your audience that your website is a good authority and will be picked up well in the search results.
As you will hopefully have seen from this section, there are a number of key Internet Marketing strategies, which you can use to build your online business.
Cotswold Websites are perfect to help you work out, create and implement an Internet Marketing strategy from which you will benefit.
Most of the strategies detailed in this section should be employed in any website and online business, which wants to stand out above the rest, but most of all, Video Marketing and Social Media Marketing. These two are the cornerstones to success.
To find out more about how Cotswold Websites can help you make the most out of Internet Marketing for your website, please go to the Contact page and let us know what you would like to achieve, and we will get back to you with some ideas, which can then be put into practice and make sure that you are in the top rankings of Google, YouTube and so many other search engines.