Internet Marketing

Sell Your Dream To Your Audience With Internet Marketing

Cotswold Websites are able to provide you with a full-spectrum Internet Marketing service to help you boost your online presence and grow your business. Internet Marketing is all about empowering your clients by putting what they want in their hands.

You can be assured that we work to the highest standards and have continuous ongoing training in the latest trends and best-practices in the Internet Marketing world from the UK's leading trainer in this field.

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What Is Internet Marketing?

Internet Marketing is also known as Digital Marketing or Online Marketing. It is the method and process of promoting your brand, product or services to your targeted audience across the Internet through one or more specific Internet Marketing techniques.

Internet Marketing encompasses both the creative and the technical to achieve the desired results; design, advertisements, harnessing the power of Social Media, online selling and the continuous development of the website and marketing techniques to keep you one step ahead of your competition.

Internet Marketing is such a vast, catch-all topic that it is often broken down into smaller niche areas. In your Internet Marketing campaigns you will most likely use more than one of these niche areas to achieve a successful marketing campaign. At a minimum, if you are marketing a forward-thinking organisation, you will use a combination of social media marketing, PPC marketing and video marketing to achieve your Internet Marketing goals.

Internet Marketing Disciplines

Affiliate Marketing

Affiliate Marketing is the niche where you have a website through which you sell other people's products or services in return for a percentage of the sale.

The product owner will provide you with a unique URL (hyperlink), which you will embed in your website or squeeze page as the link the affiliate product. This URL will identify you as the affiliate marketer to the product owner, so that, if the customer uses this link, then all sales will be seen as coming from you as the source of the customer. Commissions will be calculated and paid to you at the contractually-defined period.

Affiliate Marketing will normally encompass other niches such as E-mail Marketing and Video Marketing, as the Affiliate Marketer's key task is to drive traffic to the affiliate links and to build up a mailing list. Use Cotswold Websites' expertise to help you with your affiliate marketing.

Email Marketing

E-mail Marketing is, as the name suggests, the method of marketing a product or service through the use of targeted e-mail campaigns.

If you see a short form anywhere on a web page, suggesting you sign-up for a newsletter or to receive a free gift, you will invariably be signing up to an E-mail Marketer's mailing list.

Tools such as MailChimp and Aweber are examples of the mailing software, which will be integrated as a form into your website.

The E-mail Marketer's main priority is to build up a mailing list, to have as many people as possible, sign up to receive e-mails about a product, service or area, they have expressed an interest in hearing more about. Cotswold Websites should be your first choice to help you integrate a mailing list into your website and to run mailing campaigns for you.

PPC Marketing

PPC Marketing is the abbreviation for Pay-Per-Click Marketing. This is the opposite to SEO, or Search Engine Optimization. PPC Marketing is where you buy advertising space, for example with Google or Facebook, or other search engines.

Running a PPC campaign needs time and specific skills to do well. Targeted keywords need to be researched intensively, using an array of specialist tools, if the PPC campaign is to be effective.

Once you have chosen your keywords, you will go through an effective bidding process where you choose the price you are prepared to pay for each click on your advertisement. PPC Marketing can be a costly way promote your product or service, so it is important to keep a close eye on the progress of your campaign to ensure you are getting the click through and conversion rates you need to make the PPC Marketing campaign profitable. Effective keyword research is vital before you embark on a PPC campaign.

Cotswold Websites will help you make your PPC Marketing campaigns successful. Contact us to find out more.

Social Media Marketing

Social Media Marketing crosses-over with PPC Marketing in many ways. Buying paid advertising with Facebook, Twitter, Instagram and the many other platforms is done is the same way as it is for PPC Marketing with Google. The main difference is that Social Media advertising can be so much more powerful, because you are able to target demographics, age groups and specific interests with more accuracy than with other advertising tools.

A regular newsfeed of posts or Tweets to your followers, the number of whom will have grown through the PPC advertising campaign, allows you to keep your brand and products in front of an audience known to like and want your offerings. This can only be good for driving new sales.

Every new post or piece of information on your website should also be accompanied by an announcement and link on all your social media networks. You will gain both exposure as well as important backlinks from doing this.

Cotswold Websites can help you manage your social media campaigns. We are experienced in running campaigns through Facebook, Instagram and Twitter, as well as other other lesser known social media platforms. Contact us for a quotation.

Video Marketing

Video Marketing is one of the most important of all Internet Marketing strategies. There are still many people unaware of the size and growth of the video market.

Did you know that the second largest search engine out there, after Google, is YouTube? Did you also know that YouTube is also owned by Google? The integration between the two is therefore phenomenal and using videos to market your brand or product or service is a no-brainer.

Videos can be SEO'd as much as any standard website. Therefore, if your SEO strategy is well planned, you can be consistently hitting the top rankings in Google for webpages, video, images and products (if you have an online shop). In other words you could "own" the first page of Google if things are done right.

Your videos will sit on YouTube and probably also Vimeo. By embedding them into your webpages you are telling the search engines and your audience that your website is a good authority and will be picked up well in the search results.

Summary

As you will hopefully have seen from this section, there are a number of key Internet Marketing strategies, which you can use to build your online business.

Cotswold Websites are expertly positioned to help you work out, create and implement an Internet Marketing strategy from which you will benefit.

Most of the strategies detailed in this section should be employed in any website and online business, which wants to stand out above the rest. But most of all, Video Marketing and Social Media Marketing. These two are the cornerstones to success.

To find out more about how Cotswold Websites can help you make the most out of Internet Marketing for your website, please go to the Contact page and let us know what you would like to achieve, and we will get back to you with ideas, which can then be put into practice. Your website will soon be in the top rankings of Google, YouTube and so many other search engines, if you follow the correct Internet Marketing strategies.

Frequently Asked Questions About Internet Marketing

An Internet Marketing agency helps other businesses with their digital marketing. Small businesses typically do not have a marketing manager or marketing department, whereas larger businesses sometimes need specialist support with their digital marketing. An Internet Marketing agency is there to provide whatever level of support the client needs. Some clients may need full-time digital marketing management. Others may just want ideas, recommendations or training from a neutral third party digital marketing specialist. We specialise in providing Internet Marketing support to small and medium-sized businesses across the UK.

Yes, there is. Although very similar strategies and tools may be used, the target audience is very different. B2B means Business to Business; in other words businesses marketing their products, services or brand to other businesses. B2C means Business to Consumer; in other words, businesses marketing their products, services or brand directly to end users. The two markets are very different and the right strategy is needed in either case.

Where to begin?! The primary aim of Internet Marketing is to bring new customers or qualified leads to your website, app or sales platform. Your aim is to provide your audience with a happy, simple and interesting experience so that they end up converting to customers.

Different Internet Marketing strategies can be employed in unison to give your audience a cohesive and effective message about your business and its offerings.

One of the big benefits of Internet Marketing is that it is flexible. With traditional advertising you submit you ad and you that ad is all you have to offer your audience. It needs to be good! With Internet Marketing you can run many, many ads all at the same time. This will allow you to analyse which ads are effective and value for money and which are not working. Ads can be switched off or tweaked as required throughout the campaign.

Being digital, Internet Marketing campaigns are trackable in a way that traditional media campaigns are not. A further benefit so this is that remarketing strategies can be employed to build upon your main advertising campaigns.

Digital marketing is easy to get started with, but is harder to get right without wasting money. Different techniques are better suited to individual audiences. For example, if you are looking to market financial products, you are not likely to have much success using TikTok or Instagram. However, Facebook or LinkedIn may be much more suitable platforms, as they tend to have users who are more likely to be interested in financial products - so long as your marketing campaign is properly targeted.

The type of marketing campaign you start will also depend upon your business goals. Are you looking for sales, qualified leads for your sales team, brand awareness,.....? Whatever your chosen marketing platforms, your campaigns need to target the right audience in the right way.

Key to digital marketing is not to stretch yourself too far. Unless you have the time or manpower to manage different platforms, we suggest you limit yourself to just one, maybe two platforms, initially.

There are many different tactics you can use in Internet Marketing. These are some of the ones we recommend you start with:

SEO: Optimise the content on your web pages. SEO is a long-term tactic to try and rank better than your competitors for search terms (keywords) in the search results. The better and more relevant your content, the better your chances of ranking higher in the results. Don's expect overnight success with SEO - real results take at least 3-6 months to filter through. However, SEO is a vital tactic to get right. It is also a tactic, which goes way beyond just on-page optimisation!

Content Marketing: Content marketing is all about providing excellent and authoritative content to your visitors. Content marketing and SEO work closely together. A good example of content marketing is regular blogging on key topics for your business, or building up a knowledgebase which becomes the go-to place for anyone wanting free information about a subject.

PPC Marketing: PPC Marketing is otherwise known as Search Engine Marketing (SEM) and is effectively online advertising. This is a tactic to get quick traffic to your website by paying for it. It is the opposite of SEO.

UX: How often do you visit a website and leave again quickly, because its design is awful and gives you no sense of trust in the business? Well, that is what UX is all about. UX, User Experience, is about looking at your website and discovering what can be done better in a more pleasing and effective way for your visitors.

Research: Work on a website is never finished. Always research new trends, strategies and techniques. Understand what your audience is looking for in an ever changing marketplace. Research will help you keep to the cutting edge of your sector.

This is a big question. It all depends upon what your business needs and own competences are.

Without question, every business owner or website manager should be using Google Search Console, Google Analytics and Google Tag Manager to gather the statistics about their website.

Google Search Console allows your website to pass on basic information about your website directly to Google. This will include things like sitemaps, how robots should handle your website and which pages you wish to have indexed, or not.

Google Analytics allows you a vast array of statistics about the performance of your website. At its most basic, you can see the number of visitors to the website.

Google Tag Manager sits between your website and Google Analytics and allows you to configure it to receive statistics beyond what google Analytics alone can provide. For example, how far through a video a visitor has watched, how far down a page the visitor scrolls before leaving the website, and much more.

If you are delving into competitor research, keyword research, backlinks and so on, the tools like SEMRush or SE Ranking will help you. However, these are tools used by professional digital marketers, so may not be to everyone's taste!

Internet Marketing Gloucestershire | Cotswold Websites

Cotswold Websites provides Internet marketing services in Gloucestershire & the UK. We also offer Internet marketing training & management.

Service Type: Internet Marketing Services

Price: 75

Currency: GBP