Ellie White, Gloucestershire is a luxury brand, based in the southern Cotswolds. Ellie White specialises in selling realistic artificial flowers to the wholesale trade and online. The faux flowers are some of the best in the market and Ellie White’s website needed to reflect that.
Cotswold Websites were asked to create an online presence for Ellie White in the form of a clean and visually enticing website, together with an integrated online shop. We were also tasked to create a simple, but memorable logo for the brand, in the form of a Lurcher running at speed.
The Ellie White website was built using WordPress and a responsive template to make sure it is optimised for all screen sizes. The shop is fully integrated with the main website so that the whole website has a uniform appearance. Being a predominantly silk flower business, using images is key to the website’s appeal. We have integrated full screen parallax sliders, grids of images and links to other parts of the website and various other visually high impacting tools. The overall result is a website which is a pleasure to visit.
The online shop continues the visual theme from the rest of the website and is easy to navigate around. A complex shipping table has been built-in to enable the accurate calculation of shipping costs for the site’s users. Payment processing happens offsite with the payment processor, before the customer is returned to the website. The branding of Ellie White is constant throughout.