Caroline Ingraham is the founder of Ingraham Applied Zoopharmacognosy and a leading expert in animal self-medication. Caroline has appeared widely in the media, scientific journals and has written many books on animal self-medication. Her work involves selling online training courses, running workshops, animal consultancy and selling products through her online shop.
Caroline initially approached Cotswold Websites for a training course in how to build websites using WordPress. Following a successful initial training session, it soon became clear that the intended project was actually a full-blown website redesign, moving away from the existing Drupal website to a brand-new WordPress website with a substantial ecommerce online shop. The new eCommerce website needed to also be able to host online training courses. Working closely with Caroline, we began a two-phase redesign project - initially the information and online course elements of the website, followed by the eCommerce website capability.
The first phase of the website saw a significant increase in traffic to the website shortly after it went live. Caroline also drove new traffic through a well executed Facebook campaign.
Responsive Web Design
With the majority of website traffic taking place on mobile devices, a key requirement for this web design project was to make sure that the website is responsive and therefore mobile-friendly.
The website uses responsive web design to allow the content to flow to suit each screen type and size. The responsive design allows visitors to have a great experience on the website with the content optimised to suited to their device's screen size.
The mobile-friendly design is cohesive across all areas of the eCommerce website. The online shop is clean and easy to use. The online courses are well-laid out and simple to learn from, whilst the informational pages offer fantastic user nteractin on both desktop and mobile devices. Even the workshop event booking system offers mobile users an easy interface to process their workshop bookings.